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The landscape of channelpartnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channelpartnerships.
Strategic alliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success.
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