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Partner ecosystems foster faster and more effective co-marketing and co-selling. What Are the Types of Partnerships in the Ecosystem? Companies pursue technology partnerships if their platforms benefit from the partners’ solutions’ additional capabilities and features.
They’re making intelligent, data-driven decisions on when and where to co-sell with the clouds in an effort to drive brand strength, deal-level support, top-of-funnel growth, and ARR. The Cloud Marketplaces will not race to zero on fees but will invest in co-sell motions and other partner programs that make value creation the storyline.
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