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Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.
Table of contents: Recruiting the wrong channel partners. How to avoid recruiting the wrong partners. Tip #2: Define the ideal partner profile. Can partners be too small or too big? Tip #3: Keep a scorecard for channel partners. Have the resources and mindset to support large channel partners. Conclusion.
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