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Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.
Resellers : Resellers, which include retailers and wholesalers, purchase products from distributors and sell them to end-users. Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events. They are often responsible for final marketing and sales efforts.
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