PartnerTap

OCTOBER 12, 2020

In recent years, the world of sales has shifted from a mostly direct sales model to a more alliance-based, indirect sales model. Working with alliance partners is quite different from working with direct sales teams, forging an alliance partnership is a great opportunity to increase revenue and market proposition.

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Channels and alliances Co-Alliance Alliance partnership Alliance management 162

Zift Solutions

JANUARY 11, 2023

There are six primary types of partnerships within a partner ecosystem, including: Technology Members Also known as an integration partnership, a technology alliance partnership is the partnering companys products integrated to deliver additional value to the customer.

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Ecosystems Channels and alliances Co-Alliance Alliance partnership 52

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. What Are the Types of Partnerships in the Ecosystem? Companies pursue technology partnerships if their platforms benefit from the partners’ solutions’ additional capabilities and features.

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Mindmatrix

MARCH 4, 2024

Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.

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Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Zift Solutions

OCTOBER 23, 2023

Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.

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Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 52

Mindmatrix

JULY 25, 2024

Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events. How Are Influencer Partnerships Different from Traditional Channel and Alliance Partnerships? This not only drives engagement but also encourages sales through the channel partner’s network.

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Channels and alliances Ecosystems Co-Alliance Collaboration 59

Mindmatrix Blog

FEBRUARY 13, 2025

Strategic alliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success.

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