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Co-Hosted Events : Brands can team up with influencers and channel partners to host webinars, live streams, or virtual events. How Are Influencer Partnerships Different from Traditional Channel and AlliancePartnerships? This not only drives engagement but also encourages sales through the channel partner’s network.
This is a classic installed base marketing scenario, and regular newsletters, webinar-driven education, whitepapers, video case studies and similar marketing approaches provide essential content that can be efficiently delivered using channel marketing software. This is where alliancepartnerships come in.
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