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Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands. Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services.
Whether youre co-marketing, co-selling , or co-building with an industry innovator, effectively managing these collaborations is essential for success. Successful alliance management requires: Clear alignment on objectives Ensuring all partners share a common vision and strategy.
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