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In this episode of Channel Insider: Partner POV — your source for untapped opportunities and unfiltered opinions in the IT channel — host Katie Bavoso spoke with Brian Lesniakowski, Chief Technology Officer, and Ken Rindt, Chief Revenue Officer, from AEC Group, a leading systemsintegrator.
There are six primary types of partnerships within a partner ecosystem, including: Technology Members Also known as an integrationpartnership, a technology alliancepartnership is the partnering companys products integrated to deliver additional value to the customer.
Channel partnership management aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands. Channel partnerships consist of agreements and collaborations between vendors and channel partners to promote and sell products or services.
Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions. Partner ecosystems] involve fostering collaboration, trust and mutual success, elaborates Caragol. Incentive programs for non-transactional ecosystem partners must be approached differently.
What Are the Types of Partnerships in the Ecosystem? There are six primary types of partnerships within a partner ecosystem, including: Technology Alliances Also known as an integrationpartnership, a technology alliancepartnership is the partnering companys products integrated to deliver additional value to the customer.
We’ve seen that breaking down silos and fostering collaboration between these departments has led to increased sales as well as a more streamlined sales motion. It requires cross-functional collaboration, appropriate resourcing, and dedicated, continuous investment from executive leadership. Sits in alliances/partnerships.
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