Zift Solutions

JANUARY 11, 2023

In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? and How Do You Build a Successful Partnership Ecosystem Framework? Here’s a quick recap: What is a Partner Ecosystem? Why Do Channel Partner Programs Need a Partner Ecosystem?

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Ecosystems Channels and alliances Co-Alliance Channel alliances 52

Zift Solutions

OCTOBER 23, 2023

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.

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Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 52

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

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Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Zift Solutions

SEPTEMBER 19, 2023

Todays partner programs have the added challenge of supporting a holistic partner ecosystem encompassing various partner types not all of them transactional. Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions. Not an easy ask.

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Channels and alliances Partnering capability and readiness Channel alliances Strategic alliances 52

Mindmatrix

MARCH 4, 2024

These partnerships enable technology companies to cover the broader market, penetrate new market segments, and capitalize on emerging opportunities by tapping into the extensive networks and domain knowledge of system integrators. Today: Ecosystems and Platforms Today, the focus is on ecosystems and platforms.

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Co-Alliance Channels and alliances Strategic alliances Ecosystems 52