Alliance partnership Ecosystems System integrators 
Mindmatrix
MARCH 4, 2024
Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.
Channel Insider
JANUARY 14, 2022
The diversity of channel categories also makes it hard to identify the top players, ranging from managed service providers (MSPs), system integrators, and other big players to others like telecom sub-agents or even small regional specialized practices.
Tackle.io
NOVEMBER 2, 2023
We see these challenges as strong reasons why ISVs are looking to new channels and opportunities like partnerships, ecosystem-led strategies, and Cloud GTM. It isn’t the whole story but I’m so excited for us to share our research with you as we continue to lean into cloud-enabling all software company GTM systems. Sits in sales.
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