Remove Alliance partnership Remove Integration partnership Remove Legal
article thumbnail

The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

Zift Solutions

There are six primary types of partnerships within a partner ecosystem, including: Technology Members Also known as an integration partnership, a technology alliance partnership is the partnering companys products integrated to deliver additional value to the customer.

article thumbnail

7 Tips for a Successful Partner Ecosystem Strategy

Zift Solutions

Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions. The partner makes money through vendor referral fees, margins or commissions and by selling complementary services.

article thumbnail

What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

What Are the Types of Partnerships in the Ecosystem? There are six primary types of partnerships within a partner ecosystem, including: Technology Alliances Also known as an integration partnership, a technology alliance partnership is the partnering companys products integrated to deliver additional value to the customer.