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How AEC Group Educates Customers and Embraces Technology

Channel Insider

While AEC Group’s leaders say they cover every major vertical except the federal government, a high concentration of its customers are in the healthcare, financial services, legal, higher education and manufacturing sectors.

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Sounds Like a Plan!

Vantage Partners

Careful Alliance Planning Helps Mitigate Cultural, Legal, Operational, Financial, and Even Intangible Issues That Can Derail a Collaboration. Research on partnership performance indicates that business planning with partners is challenging, and essential to success.

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The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

Zift Solutions

There are six primary types of partnerships within a partner ecosystem, including: Technology Members Also known as an integration partnership, a technology alliance partnership is the partnering companys products integrated to deliver additional value to the customer.

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The Field Seller’s Guide to Cloud Marketplaces: How to Find the Right Deals and Opportunities

Tackle.io

It’s likely someone in an IT or Cloud Admin role or potentially someone in an Alliances, Partnerships, or Channel role. Who in your organization owns the cloud relationship? There is usually someone in the buyer’s org who manages the cloud relationship. Appeal to the preferences and priorities that make up their buyer journey.

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7 Tips for a Successful Partner Ecosystem Strategy

Zift Solutions

Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions. The partner makes money through vendor referral fees, margins or commissions and by selling complementary services.

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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

What Are the Types of Partnerships in the Ecosystem? There are six primary types of partnerships within a partner ecosystem, including: Technology Alliances Also known as an integration partnership, a technology alliance partnership is the partnering companys products integrated to deliver additional value to the customer.

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The Role of Influencers in Channel Marketing

Mindmatrix

How Are Influencer Partnerships Different from Traditional Channel and Alliance Partnerships? Nature of Relationships Influencer partnerships and traditional channel partnerships differ significantly in their structure and nature: Influencer Partnerships : These relationships are often informal and flexible.