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Connected Cars, Robo-Taxis, and More: Key Strategic Imperatives to Maximize Automotive Success in 2025

Frost & Sullivan

Strategic Alliances: Partnerships with tech providers, Tier 1 suppliers, and competitors are accelerating innovation in EV platforms , connected vehicles , and alternative fuels. Their aggressive approach is challenging global players to innovate and compete effectively.

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The Role of Influencers in Channel Marketing

Mindmatrix

Resellers : Resellers, which include retailers and wholesalers, purchase products from distributors and sell them to end-users. How Are Influencer Partnerships Different from Traditional Channel and Alliance Partnerships? They manage inventory, shipping, and sometimes even marketing and promotional activities.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Value Added retailers have gone beyond traditional sales activities offering a customer-centric solution through customization, integration and support. The Shift to Strategic Alliances With the establishment of global markets and the rise of the Internet and cloud, channel partnerships began to prioritize strategic alliances.