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Connected Cars, Robo-Taxis, and More: Key Strategic Imperatives to Maximize Automotive Success in 2025

Frost & Sullivan

Strategic Alliances: Partnerships with tech providers, Tier 1 suppliers, and competitors are accelerating innovation in EV platforms , connected vehicles , and alternative fuels. Their aggressive approach is challenging global players to innovate and compete effectively.

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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

Reseller partnership: In the dynamic landscape of the technology sector, reseller partnerships emerge as pivotal avenues for mutual growth and market expansion. These strategic alliances empower technology companies to leverage the expertise and reach of established resellers to penetrate new markets efficiently.

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The Role of Influencers in Channel Marketing

Mindmatrix

Resellers : Resellers, which include retailers and wholesalers, purchase products from distributors and sell them to end-users. How Are Influencer Partnerships Different from Traditional Channel and Alliance Partnerships? They manage inventory, shipping, and sometimes even marketing and promotional activities.