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Alliance enablement is increasingly becoming a critical function for organizations striving to build resilient, scalable, and collaborative partner ecosystems. Alliance management has been a critical function for many decades, signifying its long-standing importance and evolution.
Multi-partner collaboration is an essential strategy for alliance-driven growth. To succeed, organizations must understand the buyer’s perspective and needs, and have frameworks, tools, and alignment strategies in place to foster seamless collaboration and drive joint value.
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