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An advisor to the Powerlinx board, Gomes-Casseres has researched alliancestrategy and management for 30 years and consulted with major companies worldwide. “You can leverage the added revenues, profits and other kinds of benefits that would not exist if you tried to run the business without partners,” he says.
Gomes-Casseres has researched alliancestrategy and management for 30 years and consulted with major companies worldwide. He stresses that to get a return from the joint value created, you need to realize you are not simply investing alone, but truly investing in the partnership and sharing costs and risks with that partner.
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