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Many large companies that have entered into successful alliances have documented their processes. The Association of StrategicAlliance Professionals ( ASAP ) captured the best practices of their members into a seven-step strategicalliance process.
I shall be elaborating these 25 elements as we go along, but for now, let’s get a few things about strategicalliances clear. In the first place, what does the phrase “strategicalliance” even mean? As per that definition, a strategicalliance is focused on long-term goals.
Strategicalliances and a well-defined channel sales strategy are powerful tools for companies looking to drive channel sales growth. These alliances enable businesses to expand market reach, optimize resources, and create mutually beneficial partnerships that drive success. Key Components of a Successful StrategicAlliance 1.
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