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Corporatepartnerships are emerging as a beacon of hope. These partnerships can provide flexible, untied funding (if you present the right proposition to the right person at the right time) but also offer access to invaluable corporate expertise.
Let’s look at a few, in relation to corporatepartnerships. Q “WHY do we want corporatepartnerships?” It’s critical that a corporate partner is aligned to your Vision, Mission & Purpose, not just a ‘donor’ that puts money in the bank.
So, here are our five recommendations of mistakes to avoid when building corporatepartnerships: 1. The goal of a first meeting is to secure a second meeting, so sending a proposal stops the opportunity to build a strong relationship, and to truly understand the potential of a long-term strategic partnership.
It feels like the same situation for anyone wanting to build a strong partnerships program from the start point of workplace giving. It’s like deciding to dominate global banking and getting started by buying Bendigo Bank. The pros Predictable partnership income that behaves like regular giving is the holy grail of fundraising.
When non-profits look for new corporate prospects, they look for things they have in common. Unlike dating, opposites don’t attract in corporatepartnerships. When you’re struggling with a cancer diagnosis, the last thing you want is a heavy-handed response from your bank about your mortgage repayments.
He helps schoolkids with their maths and earns fees that are giving him a nice little nest egg in the bank. When non-profit leaders set partnership targets at the end of each financial year, they’re invariably about income. Probably not- so why are you waiting to explore corporatepartnerships? The hidden costs.
Also, governments and central banks often implement measures to stimulate the economy, which can lead to long-term benefits. Recently you may have seen news coverage that corporate profits are driving inflation [3]. When considering your corporatepartnerships strategy, focus on the facts, not scaremongering.
Here are some ways to get the impact you both want without breaking the piggy bank. Staff giving Cancer Council’s Biggest Morning Tea is only one example of getting untied income from corporate partners. Some companies choose the match the funds raised but in general the bulk of funds come from staff fundraisers, not the company.
When you’re working on new corporatepartnerships you’re bound to encounter a lot of no’s. I spent some months nurturing a banking partner, only to hit a brick wall of no. But it made me realise the courage it took for Benjamin to sit there every day asking complete strangers to part with money. Be curious.
A tiny non-profit won it’s first corporate partner by describing in detail their young and engaged audience- which was a key target for that corporate’s growth plans. You may already have a terrific bank of emotionally compelling content that your audience loves. Build content. Don't miss a blog. Email address: First name.
At Stellar Partnerships we often talk about 5P’s of pitching for corporatepartnerships. When I was responding to partnership opportunity from a large investment bank, they asked me to outline what the partnership might look like at the end of three years.
The MD of a large logistics company and a bank CEO concocted the idea to buy a great big ship and move people down the Mekong river themselves. We worked with an Australian welfare aid charity who had only a couple of corporatepartnerships, despite their size. The enthusiasm of the partners to find solutions was electric.
Building an evidence bank of statistics and evidence will help you drive home the urgency for action and your credibility as an expert in the issue. Testimonial and case studies Every time you work with a corporate you should be getting a testimonial from them.
When I was working at BBC Children in Need, and leading on the partnership with Lloyds Banking Group, our partnership agreement was one of the most useful tools. Because it was simple and effective, supported the delivery of our partnerships goals, whilst protecting both parties brands. This example stands out.
Corporate foundation – many companies will have a set bank account/structure for their corporate giving, such as the Avanti Schools Trust We largely recommend that these are handled by trust fundraisers, as they are managed much more like a foundation than they are a company.
Within two years they secured a three-year partnership worth £750k. When you want to build corporatepartnerships, it seems logical that you need a long prospect list. Our experience shows that long prospect lists make corporate fundraisers lose focus, feel overwhelmed and struggle to deliver results. And it works!
According to UNICEF, half the world’s population could face water scarcity by 2025, while the World Bank predicts that water demand will see a 30% rise by 2050. Current State of Water Generation and Water Purification Industries . Conclusion .
Celebrate the little wins In fundraising we often delay the celebration until a new partner is confirmed, or the money is in the bank. How about creating moments to celebrate meetings being secured, or more participants taking part in an event, or new senior contacts being made within your partnerships.
Some time ago, I was forwarded a document, written by a purported corporatepartnerships expert. It dismissed the importance of non-profits valuing their brand, claiming, “Getting your brand valued is a waste of money,” and “It won’t get you more partnerships. I’d love your thoughts.
I had coffee this week with a charity trustee who worked in investment banking. — Do you want to transform your corporatepartnerships results in 2025? This is why Alan Clayton says, you dont need fundraisers on your board you need people experienced in investment.
February is traditionally prime pitching time for new corporatepartnerships. Refresh your evidence bank. Do you have an evidence bank? We encourage the participants in our Partnership Acquisition Skills program to build one and keep it updated. Here are some tips to make sure you’re ready in sparkling form.
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