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He helps schoolkids with their maths and earns fees that are giving him a nice little nest egg in the bank. When non-profit leaders set partnership targets at the end of each financial year, they’re invariably about income. Probably not- so why are you waiting to explore corporatepartnerships? The hidden costs.
A more effective approach is to include the partner in some structured, facilitated discussion about the partnership. Before the COVID crisis we facilitated a discussion between a mental health charity and one of its largest partners, a health insurer. The enthusiasm of the partners to find solutions was electric.
When I was working at BBC Children in Need, and leading on the partnership with Lloyds Banking Group, our partnership agreement was one of the most useful tools. Because it was simple and effective, supported the delivery of our partnerships goals, whilst protecting both parties brands. This example stands out.
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