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Regardless, channel partner programs are a proven, excellent source of revenue and market growth; however, like everything else, they bring new risks, complexities, and operational challenges and often fail with poor execution. Businessdevelopment leads to corporate development. One final point, you must give to get.
Partner Program Tweak 2: Get a BDR Team If your partner program is humming along, but (1) youre not growing as fast as you want to be, (2) you dont have time to go out and find new partners, it could behoove you to think about forming a businessdevelopment team. Not having a portal causes so much confusion, George points out.
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