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Gina Batali-Brooks is President of Is Inspired, a leading technology implementation firm that helps companies choose and implement solutions that accelerate the performance of their channel. Theresa Caragol is Founder and CEO, AchieveUnite Inc., Clients include Poly, SES, Ciena, Big Commerce, and Accedian. About Impartner.
These strategicalliances empower technology companies to leverage the expertise and reach of established resellers to penetrate new markets efficiently. Engage SIs in the product development process, leveraging their domain expertise and customer insights to inform feature prioritization and roadmap planning.
Have a channelstrategy from the beginning. Channel partner training and alignment across the partner organization. These key areas hold great importance in channel partnerships and can influence many other areas of one’s channelstrategy , such as determining a vendor’s partner retention efforts.
Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channelstrategy. First steps in creating a channel partner strategy. Do you develop a joint value proposition? Include the initial assessment in your channelstrategy. Aired on June 14, 2022.
So I head up our StrategicAlliances, notably our Technology StrategicAlliances, here at Fivetran. So that quickly transitions into a co-sell conversation, which how do I pivot my organization to maybe augment their existing channelstrategy with a Marketplace strategy? I’m Michael Bull.
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