Mindmatrix

MARCH 4, 2024

Typically found in the tech world, these collaborations often involve manufacturers and software companies partnering with third-party companies, who act as their channel partners, to reach wider markets, increase brand recognition, and simplify access to their offerings.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

Magnetrix

JUNE 16, 2022

Benefits of a well-thought out channel partner strategy. Include the initial assessment in your channel strategy. First steps in creating a channel partner strategy. Do you develop a joint value proposition? Include the initial assessment in your channel strategy. Aired on June 14, 2022.

Channels and alliances 69

Channels and alliances System integrators Strategic alliances Strategic partnership 69

Tackle.io

APRIL 27, 2021

Sanjay Mehta: And I think a lot of software providers choose where to start in their Marketplace journey by where they think they can get the best alignment with a field motion and with technology integration and things like that. And that means how do I sell with the Cloud providers themselves? And you have those teams already in place.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52