Business development Channels and alliances Credit 
Mindmatrix
MARCH 4, 2024
The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.
Impact
NOVEMBER 11, 2021
Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own. Is affiliate marketing an effective distribution channel for SaaS?
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Tackle.io
SEPTEMBER 1, 2021
I’m the head of Cloud Alliances here at Dataiku, and Dataiku is an industry-leading everyday AI platform. Kit Wetzler: Yeah, when I joined Armory, I was fairly fresh on AWS, so I had this vision of people coming to the marketplace and executing on business with Armory, just as self-service as possible. So I way over-thought it.
Tackle.io
OCTOBER 27, 2021
John Leon, I head up a business development and partnerships at a company called Apiiro, which is in the cybersecurity world. Geez, going back to all been partnerships, business development. I handle business development at a company called Styra. John Leon: Good. Yeah, absolutely. What about you, Ben?
Tackle.io
JUNE 9, 2021
From my earliest days in alliances and business development, I have always operated with a swing big or go home attitude. To earn the attention of these alliances, you have to believe you can deliver real and lasting value to your partner and to their ecosystem of partners and customers. Riding on the Shoulders of Giants.
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