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These partnerships come in all shapes and sizes, including: Traditional affiliates. These are the partnerships you know best from the world of retail marketing. Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well.
In today’s interconnected world, organizations must develop a clear and effective partnership strategy to capitalize on these opportunities. However, the journey to successful strategic partnerships for businesses is not without its challenges.
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