Channel Insider

DECEMBER 17, 2024

We call ourselves WiFi experts intent on improving the end-user experience, said Gerry Corriveau, the director of business development at Wyebot. Some businesses are beginning to be really excited about being proactive with their network and potential issues, and they are customers we are excited to work with.

Channels and alliances 98

Channels and alliances Co-Alliance Engineering System integrators 98

Mindmatrix

MARCH 4, 2024

The landscape of channel partnerships within the tech industry has undergone a considerable transformation. In times past, channel partner relationships were relatively straightforward and linear, but as technology and buying behaviours evolve, so too must the approach towards effective channel partnerships.

Co-Alliance 52

Co-Alliance Channels and alliances Strategic alliances Ecosystems 52

ZinFi

MAY 29, 2017

Most large organizations selling through a channel rely either on a distributor or a wholesaler, but rarely take a structured approach to driving partner marketing. This is truly a missed opportunity in channel marketing.

Channels and alliances 52

Channels and alliances Co-Alliance Legal System integrators 52

Impact

NOVEMBER 11, 2021

Packaged software companies have long had a presence in traditional affiliate channels, and SaaS can find success with these partnerships as well. Software companies can form alliances with other companies to reach further than they would on their own. Is affiliate marketing an effective distribution channel for SaaS?

Retail 96

Retail Channels and alliances Credit Partnership management 96

Tackle.io

JANUARY 19, 2023

For example, the PDM works with the partner’s AWS alliance lead to establish go-to-market programs and business development programs. Account Manager (AM): Leads adoption of AWS and their services with customers Partner Success Manager (PSM): Drives adoption of System Integrators, Channel Partners, and ISVs with customers.

Co-Alliance 52

Co-Alliance Channels and alliances Collaboration System integrators 52

Tackle.io

JANUARY 19, 2023

For example, the PDM works with the partner’s AWS alliance lead to establish go-to-market programs and business development programs. Account Manager (AM): Leads adoption of AWS and their services with customers Partner Success Manager (PSM): Drives adoption of System Integrators, Channel Partners, and ISVs with customers.

Co-Alliance 52

Co-Alliance Channels and alliances Collaboration System integrators 52

Tackle.io

APRIL 27, 2021

And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.

Co-Alliance 52

Co-Alliance Channels and alliances Partnering capability and readiness Engineering 52