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The usual answer to this question is: let’s hire a full-time channel chief who will build out and manage the channel partner program, but it often happens without prior determination of an acceptable ROI, an agreed-upon partner program strategy, or without envisioning the end goal in mind.
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And I’ve been pretty involved in Marketplaces for the last five or six, that time spent at Trend Micro, a big global cybersecurity company and really spent a lot of time understanding the journey going from traditional sales models of direct in a really well-built channel to new models like Marketplace selling. Eric Elias: Yeah.
I was in leadership roles in Sales and in International Sales, as well as BusinessDevelopment & Alliances. It means that cloud marketplace will become part of everyone’s go-to-market system, and it’ll complement, both, how people sell direct as well as sell through channels.
I was in leadership roles in Sales and in International Sales, as well as BusinessDevelopment & Alliances. It means that cloud marketplace will become part of everyone’s go-to-market system, and it’ll complement, both, how people sell direct as well as sell through channels.
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As a combined entity, XTIUM will provide customers and partners with the following: AI readiness: Organizations can boost efficiency by utilizing AI-driven analytics, proactive threat detection, and automated workflows. The post ATSG and Evolve IP Re-Emerge as XTIUM Following Merger appeared first on Channel Insider.
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