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In today’s interconnected world, organizations must develop a clear and effective partnershipstrategy to capitalize on these opportunities. However, the journey to successful strategic partnerships for businesses is not without its challenges. Partnershipstrategies are created at two levels.
Types of channel partnerships within tech sector Channel partnership forms vary in shape and acronyms: reseller, value-added reseller, system integrator, ISV channel partners, alliance channel partners, influencers, managed service providers, and referral agent partners.
More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Alliance partners typically have complementary products or services that they co-market and sell to customers. Always test your partnershipstrategy before going all-in.
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