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Channel Partnerships Evolution: Navigating in the Tech Sector

Mindmatrix

These partnerships enable technology companies to cover the broader market, penetrate new market segments, and capitalize on emerging opportunities by tapping into the extensive networks and domain knowledge of system integrators. Today: Ecosystems and Platforms Today, the focus is on ecosystems and platforms.

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From affiliate networks to modern partnerships — an evolution in the works

Impact

So it’s a very convenient, very integrated partnership that seems normal to a Spotify subscriber. I keep thinking I was going to ask you earlier, the partnership’s role sounds a lot like business development. Todd: Yep. I don’t need a middleman in there. They’re getting a piece of it.

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