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Every day, I speak to non-profits and social enterprises that tell me the same thing: " Without corporate partners, we simply don’t have the funding or resources to achieve our mission." They recognise the power of corporatepartnerships. ” Six months later, a major corporate asked for a proposal. We declined.
Corporatepartnership executives are just like pirates in the navy. The main NFP organisation is set up to run the core business, whether it’s medical research, providing vital services or driving advocacy. What you’re doing with corporatepartnerships is driving innovation. Being a pirate is the best fun.
You’ve had a challenging role in corporate life, and you want to make a difference. You’ve built some great experience and skills in your corporate life, including sales, businessdevelopment, maybe even commercial sponsorship. You may have corporate volunteers or participants.
Then I decided to take up an opportunity with WWF-Australia, which was my first foray into the not-for-profit sector working in impact partnerships. That role was both businessdevelopment but also managing multi-year quite complex partnerships with large corporates like Woolworths.
We delivered bespoke training for Stonewall’s Client Account Managers (CAMs) to help them identify and upsell partnership opportunities. Adrian Riches, Head of BusinessDevelopment, said, “The training has resulted in a 100% increase in partnership opportunities referred by CAMs to our corporatepartnerships team.”
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