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It takes a diverse network of partners and the right automation solutions to expand and manage those relationships. Download our ebook: Ultimate guide to SaaS affiliate marketing. Easyship connects small to midsize businesses with couriers and couriers with marketplaces, helping sellers of all sizes reach customers worldwide.
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This success is only possible when your team sees partnership marketing as a cross-functional discipline. Marketing Public Relations Product Marketing BusinessDevelopment Customer Success Finance Legal. Once you’ve built out a partnership vision, it’s best to seek executive help to cross corporate borders.
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Back then, Digital River was the biggest software download company and e-commerce platform. They powered Symantec and all these companies made it very easy for them to have a website that can download software and get customer support and things like that. And again, a lot of automation is unique to partnerships. Todd: Yep.
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