article thumbnail

Next-Gen PartnerOps Video Podcast featuring Terry Hedden – Partner Marketing: AI’s Role in B2B Lead Generation

ZinFi

Video Podcast: Partner Marketing: AIs Role in B2B Lead Generation Chapter 1: Building a Demand Generation Powerhouse The founding story of a major partner marketing company, Marketopia, highlights a desire to provide affordable marketing solutions for IT resellers, ultimately building a comprehensive marketing powerhouse.