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Research shows that modern referral partnerships have enormous potential to bring about incremental growth at an ROI well above other digital marketing investments. Partnership automation standardizes contracts, simplifies tracking, and streamlines the complexities of payments, allowing organizations to scale their programs with impunity.
Before we dive deep, let’s first understand channel partnerships. What is meant by channel partnerships? Channel partnershipmanagement aims to manage a customer relations relationship with other vendors and third parties that help deliver their products into customers hands.
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