Business development Partnership strategies Retail 
Impact
NOVEMBER 11, 2021
Forrester predicts that about 17 percent of all business-to-business transactions will be performed through self-service ecommerce by 2023, accelerating the decline of reseller partnerships and ushering in a new era of referral partnerships. These are the partnerships you know best from the world of retail marketing.
Mindmatrix
JUNE 11, 2024
Distributors take on the logistics of storing, shipping, and sometimes marketing products to retailers and other resellers. More nuanced types of channel partnerships in the partner program include alliance partners and strategic partners. Always test your partnership strategy before going all-in.
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Impact
MARCH 24, 2021
But here we are 20 years later and the affiliate channel is alive and kicking and generating profitable revenue for thousands of retailers across the globe. It typically doesn’t happen as organically in the affiliate team as I would like, because they’ve already got a job and they’re busy. What would they look like?
TIM Review
APRIL 1, 2021
Improved customer service, more integration with suppliers and partners, increased sales, and overall business development are some of the benefits expected when taking the strategic decision of digital transformation (Agrawal et al., Hummel’s Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned. DOI: [link].
Mindmatrix
MARCH 4, 2024
How can you embed VARs into your channel partnerships strategy and maximise sales growth with them? Engage SIs in the product development process, leveraging their domain expertise and customer insights to inform feature prioritization and roadmap planning. You need to avoid over-promising or clear expectations at some point.
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