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Partner ecosystems foster faster and more effective co-marketing and co-selling. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Partner ecosystems present another route to customers and more sales.
She is currently the VP, Practice Leader of Channel Marketing Strategies at Forrester, and has previously served in channelleadership roles at companies like Sirius Decisions and Sun Microsystems. . Janet Schijns is a proven leader in partnerships, channels, alliances, and technology.
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