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What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. When looking at the people and organizational elements of new channel models, we have seen the largest technology companies make significant changes.
In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? Why Do Channel Partner Programs Need a Partner Ecosystem? Why Do Channel Partner Programs Need a Partner Ecosystem? and How Do You Build a Successful Partnership Ecosystem Framework?
In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.
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