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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Partner ecosystems integrate the partner program with the provider company. What is a Partner Ecosystem & Why Do Channel Partner Programs Need Them? Partner ecosystem is a popular topic of conversation in the channel lately. Last year, Microsoft replaced its top channel executive with an ecosystem leader.

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The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

Zift Solutions

In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? and How Do You Build a Successful Partnership Ecosystem Framework? Why Do Channel Partner Programs Need a Partner Ecosystem? Why Do Channel Partner Programs Need a Partner Ecosystem?

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How Partner Programs Can Ensure Tiering Compliance

Zift Solutions

Tiered partner programs are a proven channel management strategy for identifying top performers and prioritizing resource investments to nurture the most productive and strategic partner relationships. Each partner type requires its own programmatic needs, which makes tracking and compliance exponentially harder for channel leaders.

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7 Tips for a Successful Partner Ecosystem Strategy

Zift Solutions

In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework. Companies pursue technology partnerships if their platforms benefit from the additional capabilities and features of the partners solutions.