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Efforts to better utilize partners require that you do not forget that channel partners are very different from your internal direct sales teams. This blog discusses 4 key strategies that companies should focus on this year to drive more value for their channel partners and consequently add more value to their partnerships.
This profile looks at TechM services and solutions, target markets, user opinion, industry recognition, current financial position, and company background for potential channel partners to evaluate. Read more : MITRE Evaluations for MSSPs and MDRs a Giant Step for the Channel. Alliances and Ecosystems. Table Of Contents.
There are six primary types of partnerships within a partner ecosystem, including: Technology Members Also known as an integration partnership, a technology alliance partnership is the partnering companys products integrated to deliver additional value to the customer.
Partner ecosystems foster faster and more effective co-marketing and co-selling. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies. Partner ecosystems present another route to customers and more sales.
billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?
billion in bookings were generated by co-selling with the cloud providers. And lastly, Satya this year from Microsoft at Microsoft inspire, talked about how they’ve done nearly $32 billion of cloud co-sell since they initiated their program in 2018. So, a pretty amazing statistic. And how do I make sure they know it exists?
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