Zift Solutions

JANUARY 11, 2023

In a few of our recent articles, What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them? and How Do You Build a Successful Partnership Ecosystem Framework? Here’s a quick recap: What is a Partner Ecosystem? Why Do Channel Partner Programs Need a Partner Ecosystem?

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Ecosystems Channels and alliances Co-Alliance Alliance partnership 52

Zift Solutions

OCTOBER 23, 2023

Partner ecosystems are growing in popularity, with almost a third of total global sales predicted to come from ecosystems by 2025, according to McKinsey. In previous articles on channel partner management , weve covered the partner ecosystem phenomenon and how programs can develop a partnership ecosystem framework.

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Ecosystems Channels and alliances Co-Alliance Partnering capability and readiness 52

Zift Solutions

NOVEMBER 1, 2022

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

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Ecosystems Co-Alliance Channels and alliances Strategic alliances 52

Zift Solutions

SEPTEMBER 19, 2023

A partner program targeting both channels has to set up two completely different program models to serve these two partner types and the adjust their requirements and benefits accordingly. Strategic Alliances Sometimes referred to as strategic partnerships, strategic alliances align the long-term goals of two or more companies.

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