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Efforts to better utilize partners require that you do not forget that channel partners are very different from your internal direct sales teams. This blog discusses 4 key strategies that companies should focus on this year to drive more value for their channel partners and consequently add more value to their partnerships.
The enterprise channel partner has an extensive ecosystem for critical segments like design and experience, cybersecurity, and hybrid infrastructure. Read more : MITRE Evaluations for MSSPs and MDRs a Giant Step for the Channel. Alliances and Ecosystems. It’s as close to a one-stop-shop partner as imaginable.
And the other is just vendor consolidation, and as we think about our overall tech stack, making sure that every technology we utilize has value for us and that there’s not duplication of vendors, et cetera, throughout. And when you go through that, little things can be the tipping point between going with one vendor versus another.
And the other is just vendor consolidation, and as we think about our overall tech stack, making sure that every technology we utilize has value for us and that there’s not duplication of vendors, et cetera, throughout. And when you go through that, little things can be the tipping point between going with one vendor versus another.
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