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The Unsung Heroes of Partner Ecosystems: Non-Transactional Partners

Zift Solutions

Business Channel Alliances A channel alliance is an arrangement where a vendor engages a partner to resell, manage, and deliver the vendors product to market. Companies may enter these partnerships because they have the same end customers or plan to enter a new target vertical with complementary solutions.

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7 Tips for a Successful Partner Ecosystem Strategy

Zift Solutions

Business Channel Alliances A channel alliance is an arrangement where a vendor engages a partner to resell, manage, and deliver the vendors product to market. Companies may enter these partnerships because they have the same end customers or plan to enter a new target vertical with complementary solutions.

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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Business Channel Alliances A channel alliance is an arrangement where a vendor engages a partner to resell, manage, and deliver the vendors product to market. Companies may enter these partnerships because they have the same end customers or plan to enter a new target vertical with complementary solutions.