What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?
Zift Solutions
NOVEMBER 1, 2022
Channel organizations (across all industries) have been somewhat siloed over the past 40 years, including having their own built-in channel marketing, sales, operations and finance groups, Canalys McBain says. Ecosystems can help mend this separation and create a company-wide holistic approach to growing the indirect sales channel.
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