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Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.
Its been happening at a breakneck pace for at least my entire channel journey, which stretches back into the last millennium! In nature, changes in the ecosystem cause organisms to adapt. This is no different within partner ecosystems. I became what the ecosystem required. All that to say, I had to adapt.
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