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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Partner ecosystems foster faster and more effective co-marketing and co-selling. Partner ecosystems present another route to customers and more sales. Partner ecosystems create more complete solutions through purpose-built integrations. Partner ecosystems integrate the partner program with the provider company.

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The Broadcom VMware Acquisition: 2024 Merger Explained

Channel Insider

It is a cost-effective option for IT administrators familiar with the VMware ecosystem. VMware channel leadership departs; Broadcom CEO Hock Tan defends actions VMware partners expressed concern about the leadership changes, as they had previously relied on the former leaders for strategic guidance and resources.