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The Channel Gets Serious About Being Taken Seriously

Channel Insider

It may be because so many have deep roots in product resale, but the sad fact is that many customers see channel technologists, technicians, consultants, engineers and such as little more than glorified computer hobbyists. Also read: If We’re Not a Channel Anymore, What ARE We? Channel Leadership and Participation.

Legal 98
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What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

These partnerships are typically comprised of these companies: Alliance partners Consultants Ambassadors Advocates Affiliates Retention Channels Retention channels refer to partner companies who are involved in helping to retain the use of a tech vendor solution by proxy through the delivery of the partner companys services.

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The Broadcom VMware Acquisition: 2024 Merger Explained

Channel Insider

Expansion of VMware Cloud Foundation to Google Cloud VMware Engine Broadcom is expanding VMware’s integration with major cloud providers by bringing it to Google Cloud. This will help enterprises manage their infrastructure in a unique, cost-effective way.