What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?
Zift Solutions
NOVEMBER 1, 2022
Appgates Prazak argues that plug-and-play integrations help vendors and their partners capitalize on the ecosystem model. This dotted-line approach to channel leadership looks more akin to data science (embedded in every department and indirectly reporting to a central CTO) than it does to previous incarnations of indirect sales departments.
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