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Around the technology industry and channel, leadership is grappling with the implications for operations, staff, partnerships, and customers. Planners are working to understand the implications of sanctions that will restrict commerce and finances in Eastern Europe.
In our current climate, I contend that the most important adaptation a channel professional should undergo is one towards accounting and finance literacy. While channel roles have always asked for people with highly evolved relationship skills, they may not always ask for traditional numbers people.
Channel organizations (across all industries) have been somewhat siloed over the past 40 years, including having their own built-in channel marketing, sales, operations and finance groups, Canalys McBain says.
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