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Also read: If We’re Not a Channel Anymore, What ARE We? ChannelLeadership and Participation. Being totally transparent, I’ll admit up front that I would not have taken any such group very seriously given the false starts by so many others in recent years but for two things: leadership and participation.
These partnerships are typically comprised of these companies: Alliance partners Consultants Ambassadors Advocates Affiliates Retention Channels Retention channels refer to partner companies who are involved in helping to retain the use of a tech vendor solution by proxy through the delivery of the partner companys services.
Around the technology industry and channel, leadership is grappling with the implications for operations, staff, partnerships, and customers. Folks, this isn’t as bad it gets, but it’s only a few steps from it. Several companies are trying to secure their people and assets in Russia and Ukraine.
VMware channelleadership departs; Broadcom CEO Hock Tan defends actions VMware partners expressed concern about the leadership changes, as they had previously relied on the former leaders for strategic guidance and resources.
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