Remove Channel leadership Remove Successful channels Remove Utilities
article thumbnail

What is a Partnership Ecosystem & Why Do Channel Partner Programs Need Them?

Zift Solutions

Channel organizations (across all industries) have been somewhat siloed over the past 40 years, including having their own built-in channel marketing, sales, operations and finance groups, Canalys McBain says. Ecosystems can help mend this separation and create a company-wide holistic approach to growing the indirect sales channel.