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This dotted-line approach to channelleadership looks more akin to data science (embedded in every department and indirectly reporting to a central CTO) than it does to previous incarnations of indirect sales departments. The vendor benefits from the partners existing customer relationships and a faster go-to-market timeline.
The VMware Partner Program ends in January In January 2024, Broadcom announced the discontinuation of VMware’s long-standing partner program, which previously offered customized support, resources, and incentives to VMware channel partners.
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