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Channel Management: A Guide to Optimizing Your Channel Strategy

PLM Alliances

Introduction Effective channel management is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channel management, its core disciplines, and best practices.

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Solving Common Channel Management Issues

Zift Solutions

Solving Common Channel Management Issues In today’s complex B2B ecosystem, traditional Partner Relationship Management (PRM) software is often criticized for its inability to keep up with the fast pace of partner-led and influenced deals. Ready to see the future of partner management?

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Six Disciplines of Successful Channel Management

PLM Alliances

As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channel management is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channel management.

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The Ultimate Guide to Channel Management

ZinFi

What Is Channel Management? The word channel indicates a passageway through which something flows. These channel partners act as a kind of mechanism that enables the orderly flow or distribution of products and services from the vendor to the end customer.

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Six C’s of Channel Management – How to Drive Growth?

ZinFi

When managing any team, you must have processes in place to support your initiatives and help you streamline tasks more efficiently. This is especially true in the channel management. Each type of channels lifecycle is essentially the same recruit, onboard , enable, transact, and manage. Is it a social campaign?

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Why Channel Management Varies around the World

ZinFi

However, they seldom consider the fact that these channel management activities can vary quite a bit across countriesnot only from a deployment perspective but also in terms of their effectiveness. The relationships in channel management generally are between companies rather than between people. Why is that?

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How to Work with Channel Management Software Vendors

ZinFi

This is not easy without a structured channel management approach. Organizations need to pick the right channel management software platform, not only to make sure their go-to-market approach via channel is fully optimized and earns the respect of their channel partners, but also to substantially increase sales productivity.