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Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
Solving Common ChannelManagement Issues In today’s complex B2B ecosystem, traditional Partner Relationship Management (PRM) software is often criticized for its inability to keep up with the fast pace of partner-led and influenced deals. Ready to see the future of partner management?
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
What Is ChannelManagement? The word channel indicates a passageway through which something flows. These channel partners act as a kind of mechanism that enables the orderly flow or distribution of products and services from the vendor to the end customer.
When managing any team, you must have processes in place to support your initiatives and help you streamline tasks more efficiently. This is especially true in the channelmanagement. Each type of channels lifecycle is essentially the same recruit, onboard , enable, transact, and manage. Is it a social campaign?
However, they seldom consider the fact that these channelmanagement activities can vary quite a bit across countriesnot only from a deployment perspective but also in terms of their effectiveness. The relationships in channelmanagement generally are between companies rather than between people. Why is that?
This is not easy without a structured channelmanagement approach. Organizations need to pick the right channelmanagement software platform, not only to make sure their go-to-market approach via channel is fully optimized and earns the respect of their channel partners, but also to substantially increase sales productivity.
ChannelManagement Software also known as Partner Relationship Management, or PRM is a powerful tool that empowers businesses to efficiently manage their sales and distribution channels. Of course, its worth noting that channelmanagement softwares capabilities extend far beyond analytics reporting.
As more companies today leverage partners as a vital component of a go-to-market strategy, having world-class channelmanagement is more critical than ever. Your channel efforts need to focus on how you will win with partners in a competitive context. The six disciplines of channelmanagement.
Each type of channels lifecycle is essentially the same recruit, onboard, enable, transact, and manage. Each of these components should be considered when mapping out an overall channelstrategy. In this podcast were going to highlight the 6 Cs of channelmanagement and how you should be applying them.
Once you deploy an end-to-end lead management system, it will not only increase lead-to-revenue conversion rates substantially, but also it will reduce the hours you spend in managing leads manually or via an existing CRM system. While CRMs were designed for lead management , they are primarily a tool for indirect sales.
6 ChannelManagement Best Practices Necessary for Success Channel programs can often be a gateway to untapped revenue, with channel sales making up 75 percent of global commerce. Channelmanagement refers to a companys engagement activities related to recruiting, enabling and compensating indirect channel partners.
Improved Data-Driven Decision Making AI enables channelmanagers to make informed decisions by analyzing vast datasets, identifying patterns, and predicting market trends, thereby enhancing channel sales enablement. Data-driven strategies enhance sales effectiveness and partner engagement.
Annual planning in channelmanagement can be either a business burden or a huge growth tool. With industrial sales channels and distribution, the key to shifting from burden to growth is to shift the way we think about the channel relationship strategy. While they’re not enjoyable, they should be valuable.
Salt Lake City – April 26, 2019 – For the fourth year in a row, channel leaders from the world’s top corporations are flocking to Utah for ImpartnerCON19, the global Partner Relationship Management (PRM) pure-play leader’s annual customer and channelmanagement summit.
Whether you are starting a new channel program from scratch or managing an established channel program, building partner relationships for new and existing partners should be an essential part of your channelstrategy. Imagine having a product or service ready to launch on a large scale. Avoid Outsourcing.
The lesson channel professionals should take away from this experience isn’t that they can cope with disruptions, but the importance of building and maintaining digital platforms for partner engagement and having strategies to help channelmanagers and partners remain focused and productive. .
Table of contents: Recruiting the wrong channel partners. Tip #1: Have a well-defined channelstrategy. Tip #3: Keep a scorecard for channel partners. Evolving your channelstrategy as you grow. Have the resources and mindset to support large channel partners. Recruiting the wrong channel partners.
Introduction Effective channelmanagement is essential for companies looking to expand their market reach and drive revenue growth in today's competitive business landscape. This comprehensive guide will give you an in-depth understanding of channelmanagement, its core disciplines, and best practices.
Tips: Develop strong negotiation strategies, understand partner motivations, and focus on creating win-win situations. Analytical Skills Importance: Analytical skills are necessary for evaluating partner performance, market trends, and the effectiveness of channelstrategies.
Did you know that ZINFIs Unified Partner Management (UPM) guidebook is available to you free of charge in PDF format? You can download the channelmanagement PDF guidebook now by clicking on this link. Let me give you a brief overview of what this channelmanagement PDF guidebook covers and why it is relevant.
Partnership combines ZINFIs industry-leading Unified Partner Management solution with Channelnomics world-class, strategy-led channel development consulting and service delivery Pleasanton, CA March 31, 2022 ZINFI Technologies, Inc., About ZINFI Technologies ZINFI Technologies, Inc.
We will discuss how modern technologies such as Partner Relationship Management (PRM) systems and advanced analytics simplify their implementation and offer insights on leveraging these strategies for maximum impact.
In a powerful new global study by leading independent technology analyst firm Research In Action (RIA), seven key trends have emerged that will set the pace for how top channelmanagers and marketers optimize the performance of their channel in 2020 and beyond. Channelmanagement and marketing can feel like quite a challenge.
Diagnosing channel effort performance, or health, can be done quickly, but if done incorrectly will lead to stagnant and potentially declining business results. The first and most important element of any channelmanagement plan is the Channel Health Index. But that isn't easy.
But there was a universal truth from the Singer channel development experience. Key Lesson from the Singer ChannelStrategy: A supported, enabled, effective, and profitable channel will far outsell a direct-only sales strategy. Or perhaps this was a different time and a different set of circumstances.
You need to re-examine the effectiveness of your channelmanagement efforts. If you are a channel chief your primary role is to generate channel sales. Learn the five key attributes of a great channel revenue acceleration engine. The key is to understand the key drivers of channel revenue acceleration.
Check out the episode below to learn more about using data in the channel space, evolving a channel program from transactional re-selling to a services-based model, and what traditional technology firms can learn from cloud companies. Highlights of the conversation include: What's unique about channelmanagement at Snowflake.
In most cases a vendor organizes lead management around their own needs instead of the needs of its partner base. This is in direct conflict with the core tenet of channelmanagement. The foundation of your lead management efforts always depends on your overall channelmanagement philosophy.
What are channel operations and their vital role in partner program management? Gigamons Jacobson agrees that channel operations and management have a symbiotic relationship. Want to know more about channel operations? Check out Whats Your Channel Operating System?
In todays business environment, every organization is asking its channelmanagement team to do more with fewer resources. This is a common challenge for any channel organization. Its not enough just to get busythe key is to figure out how to drive partner recruitment, enablement, management and sales growth in a focused way.
Impartner is a community of highly professional and passionate experts in channelstrategy, not only for the technology they bring to the table but also for the whole team – the whole support they provide,” Maurer said. “I If you’re ready for a demo on how Impartner can transform your channel operations, click here.
Serving SMB up to enterprise technology companies, Channeltivity offers a cloud platform for automating partner relationship management. Offering two integrative editions with Hubspot CRM and Salesforce CRM, the Charlotte-based vendor can optimize the flow of indirect sales data to inform channelstrategy.
Highly customizable platform, enabling vendors to tailor the deal registration process to align with their unique channelstrategies. Channel Mechanics suits large enterprises looking to simplify complex channelmanagement tasks and gain greater visibility into their partner activities.
Impartner’s PRM integrates marketing into your business strategy. Channelmanagement software will allow your partners to market their unique value-added solutions and distribute complete and accurate content. Optimization of your channelstrategies. Amplification of your message to more people.
Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partner channel. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement.
Developing an understanding and maintaining a line of sight into the strengths and weaknesses of your channelstrategy is integral to driving revenue acceleration through the partner channel. Managing your partnership community to ensure it contains the right mix of partners is vital to sound channelmanagement.
The lesson channel professionals should take away from this experience isn’t that they can cope with disruptions, but the importance of building and maintaining digital platforms for partner engagement and having strategies to help channelmanagers and partners remain focused and productive. .
New Impartner Channel Chief Advisory Board assembles powerhouse group of channel thought leaders from those who regularly generate headlines, present keynotes at top channel forums, curate leading channel events, and are trusted channel advisors for top corporations worldwide.
Businesses often struggle to gain insights into how their channel partners are performing, making it difficult to optimize strategies, allocate resources, and make informed decisions. This lack of visibility into channelstrategy can lead to inefficiencies, missed opportunities, and an inability to measure ROI effectively.
Best practices for selecting a channelmanagement platform. When is a solution necessary for channelmanagement? Which organizations should adopt a channelmanagement tool? Top challenges alleviated by a stellar channelmanagement platform. Event management. Consideration #3: X factor.
This webinar should give even the most experienced channel marketing professionals a fresh view of lead management challenges and solutions, said Sugata Sanyal, founder and CEO of ZINFI.
The discipline that embodies the principles and tactics of managingchannel partners is called partner relationship management (PRM) or channel relationship management. At the foundation of channelmanagement, youll find partners. How can PRM platforms assist in Partner Management?
One-click QBR exports allows for more frequent and more effective partner performance management How Can you Tell if You Need Better Partner Business Planning in your Organization? CAMs: Do you have channelmanagers in your organization? Bus Plan: Do you conduct partner business planning and QBRs today (or want to)?
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